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An Impossible Burger, An Impossible Demand
The revolution of vegetarian food
A year ago, I was sitting outside on a sunny spring day. But rather than enjoy the al fresco dining, I was searching for a vegetarian item on the menu. It seemed that every item, from pasta to sandwiches, featured meat.
After explaining my dilemma to the waitress, she was sympathetic. She suggested an iceberg lettuce salad.
A lot of restaurants don’t think about vegetarians or vegans. Some places dutifully put a veggie burger on their menu. I imagine there is always a single patty in the freezer, waiting for a vegetarian to order it. The protocol when that happens is to immediately burn the patty, then put it on a stale whole wheat bun. The veggie burger tastes like rice and carrots, and falls apart.
Companies like Impossible Foods and Beyond Burger are trying to change that. Impossible Foods has launched the Impossible Burger, which looks like meat, holds together nicely, and tastes amazing.
Yet, it’s 100% vegetarian. I’ve tried it several times at a local restaurant, and it does taste a lot like meat.
Burger King recently announced that it’s partnering with Impossible Foods to release the Impossible Whopper. The vegetarian patty contains “soy protein, potato protein, coconut oil…
