Member-only story
How to Eat Healthy and Still Save Money
Psychological tricks for shopping
Eating right is important. Healthy food can reduce your risk of having heart disease or type 2 diabetes, and help you live longer.
Many people get discouraged because healthy food can be hard to buy and prepare. Fresh food is often expensive, and nutritious meals can require meal planning and home cooking.
But it’s easier than you think to eat healthy without busting your budget. Here are a few tricks to save your wallet from high prices.
Stick to your list
Stores make it easy for you to buy a lot of food. They give you a big shopping cart, then put junk food and candy on aisles where they know you’ll see them. Stick to your list, and you can resist them.
Grocery companies also know people that like to shop sales, so they use a psychological trick called anchoring. Our brains tend to focus on the first thing we see, or in this case, anchor on the first number we see.
Think about supermarket sales. You might see a sign that says hot dog rolls are on sale, 10 for $10. That’s a lot of hot dog…
