I Messed Up All of My Ads

Down the rabbit hole of targeted marketing

Photo by Ash Dowie on Unsplash

Years ago, I read a fascinating article in Forbes about Target’s advertising strategies. Target could analyze a customer’s purchases— say, multivitamins and unscented lotion — and predict if that particular shopper was pregnant.

They were so accurate that women were weirded out by getting mailers with coupons for baby…